Typography isn’t just about choosing a font—it’s an art that defines your design’s tone, clarity, and impact. Great typography can elevate even the simplest visuals into something truly captivating.
Start by understanding hierarchy. Use font size, weight, and spacing to guide your viewer’s eyes. Headlines should grab attention, subheadings should support the message, and body text should be clean and readable.
Limit your font combinations—stick to two or three that complement each other. Pair a bold serif with a clean sans-serif for contrast, or use typefaces from the same family with varying weights for consistency.
Kerning and leading matter. Adjust the space between letters and lines to improve legibility and overall balance. Never underestimate white space—it gives your typography room to breathe and enhances focus.
Lastly, align your typography with your design’s message. Playful type for creative brands, minimalist styles for modern designs, and bold types for strong statements. With the right tricks, your typography can speak louder than words.
This gave me new ideas for my portfolio designs—love the simplicity in these tips!
I didn’t realize how much white space impacts the design until now. Super helpful!
Perfect breakdown of typography basics. Shared this with my entire design team!
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